Batam (2/3/2021) Universitas Internasional Batam Alumni Family Association (IKA UIB) successfully held a Branding Your Business Webinar. This webinar with the theme “Present Your Business as A Brand” which suits the needs of today’s business development. This activity was held on Saturday, February 27, 2021 online on Zoom and YouTube channel BPKA UIB. This activity is a real contribution of alumni to the development of UIB students. In this webinar, IKA directly involves alumni as committee and keynote speaker. The speakers were Ridho Azhar, S.Kom, an alumni of the 2016 Information System undergraduate program, as moderator is Febrika Sandhra, S.E. alumnus of the Management undergraduate program in 2017 who is currently pursuing a Master of Management program at UIB.
Dr. Hepy Hefri Ariyanto as UIB Vice Rector III appreciates IKA UIB in developing students and alumni, especially through this webinar activity. Through his remarks, he encourage the alumni to continue to support UIB.”During the face-to-face meeting it was quite difficult to meet alumni. But with the pandemic it brings another blessing, it turns out that online we and alumni can be more flexible to gather. ” said Mr. Hepy in his speech.Chairman of the IKA UIB, Hendra Asman, S.H., M.H. also gives the highest appreciation to UIB who always facilitates and continues to mediate between the IKA management and the alumni.”Hopefully in the New Normal era, the alumni will not diminish our enthusiasm for giving our contribution to the nation and the state, especially to our alma mater UIB. Hopefully this activity will be able to stimulate and encourage all of us to continue together to maintain our brotherhood at UIB. ” Hendra explained.
The development of industry and business is currently very fast and is increasing competition among business people. Products that cannot keep up with developments will lose in the competition. The topics in this webinar include an introduction to what branding is and how business people do branding on the products offered.The purpose of branding is to provide strategic and creative guidelines that allow achieving competitive advantage and advancement and towards a marketing-driven company.”The problem of branding is a matter of perception, about how we want to penetrate in people’s minds about our products or services. So what we want to show people is we must consistently communicate. Branding is also not always about big budgets, there are many simple ways that can have a big impact” said RidhoThis webinar lasts for one hour with a question and answer session and an exciting discussion between the participants and the speaker regarding business branding. It is hoped that this activity will be beneficial for alumni and students, especially those who are building a business. He hopes that this kind of activity will continue and involve many alumni for the development of student and alumni at UIB in the future. (PR)
